TOSTARICA
In collaboration with Tostarica and the Women’s Football League (Liga F), we developed an interactive project where users collect cookies featuring players and team crests. Once the digital album is completed, they gain access to an augmented reality experience as a reward.
Client
Tostarica / Liga F
Service Provided
3D Modeling (official ball & trophy)
3D Animation
Augmented Reality Experience Design
Motion Graphics
Visual Concept Development
Interactive Asset Creation
The Goal:
The main objective of the project was to create an engaging, interactive experience that would encourage users—especially younger audiences—to participate in the digital album challenge. By combining collectible products with immersive 3D animation and augmented reality, we aimed to boost user interaction, brand engagement, and excitement around the Women’s Football League.
1
The Challenge:
The main challenge was to create high-quality 3D assets (the official ball and trophy) that matched the real-world objects with precision, while ensuring they were optimized for smooth performance in an augmented reality environment. Additionally, the experience had to be intuitive and accessible across various devices, providing a seamless and exciting reward for users completing the digital album.
2
The Result
The final experience successfully combined storytelling, 3D animation, and augmented reality to deliver an engaging and memorable reward for users. The 3D models of the official ball and trophy brought the brand to life, while the AR experience added an interactive layer that enhanced user satisfaction and brand perception. The project was well-received and contributed to increasing participation in the Tostarica x Liga F digital album campaign.
3